safr
Built for the Traveller, Born in You.
Our Story
SAFR Means Journey
our journey has just begun.
SAFR is a travel inspired British brand created to break free from the norms of fashion and accessories industry.
Born in Britain – shaped by the rhythm of its city and the stillness of purpose. Inspired by a tradition that values simplicity, integrity and intentional living, we design carry wear for those who travel and live with the right intention. It all began with a simple need, finding bags that looked good and the right price for trips, commutes and gateways. But it does not stop there.
The fashion and accessories world often relies on unfair practices, political complicity, and hidden exploitation. SAFR was built as a deliberate response to this – it is a response to the world we live in. Every product we create is guided by Islamic principles of honesty, fairness, and responsibility, and is built as an oppression-free alternative in an industry that often prioritises profit over people. We do not claim perfection, nor do we pretend to have all answers but we are commited to our principles that never to comprise our values.
Ethical by design
The intention is to manufacture products that are here to stay, using durable materials.
purposeful
Smart compartments, minimalist designs and durability.
oppression-free
We are dedicated to oppression-free sourcing and supply chains. We want everyone to benefit through our trade.
PRICED with integrity
SAFR products are premium in quality, minimalist in form, and fairly priced. We do not unneccesarily inflate prices.