safr

Built for the Traveller, Born in You.

Our Story

SAFR Means Journey

our journey has just begun, we are a new startup breaking into the apparel market.

Born in Britain – shaped by the rhythm of its city and the stillness of purpose. Inspired by a tradition that values simplicity, integrity and exploration, we design carry wear for those who travel light and live with the right intention. It all began with a simple need, finding bags that looked good and the right price for trips, commutes and gateways.

We are just getting started. We envision a place where people carry what they need and move smarter using our products that help them achieve their objectives. Our mission is to build gear that balances function with form – every product designed to adapt to real-life movements.

BUIlt to last

The intention is to manufacture products that are here to stay, using good quality leather which lasts.

urban functionality

Smart compartments, minimalist designs and durability.

exceptional Customer Service

We are dedicated to providing superior customer service and ensuring complete satisfaction.